Nasty Gal’s board of directors just got a high-profile new member. Ron Johnson, former Apple exec, has made a $16 million investment in the retailer. It is some much-needed good news for the company, which has been struggling with layoffs this year and the recent announcement that founder Sophia Amoruso was handing over the company‘s CEO title to Sheree Waterson.
The investment is significantly less than the $40 million boost it got back in 2012, but the #GirlBoss says that’s because she is taking things slowly this time, saying the retailer doesn’t have “an aggressive rollout” planned. A new store is expected to open next month, but beyond that, it depends on how this second store performs. “We want to get another one open, learn a lot and then hopefully destroy everyone.”
It seems wise for Amoruso to proceed with caution into brick-and-mortar. As we’ve learned with brands like American Apparel and C. Wonder, when you open up too many stores too quickly, it can be more of a burden than a boon.