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Kidult Tags a Parisian A.P.C. Store with the N-Word

Kidult has struck again. The fashion-conscious graffiti artist has targeted what appears to be A.P.C.‘s 112 Rue Vieille du Temple shop as ground zero for his latest tag and it’s bound to cause quite a stir. In bright pink spray paint, the entire storefront is covered in the word “niggas.”

This latest tag is obviously in reference to A.P.C. Creative Director Jean Touitou’s comments during his menswear presentation in January, where he dubbed a few looks he created in collaboration with Timberland “Last Niggas in Paris,” citing the shoes as a “ghetto signifier” and the reason behind the unfortunate nomenclature. Touitou said the n-word several times during the presentation and Timberland subsequently ended its partnership with the label due to his comments. Touitou has since apologized for the incident.

On the side of the A.P.C. store, Kidult adds a footnote of sorts, offering a definition of the word: “Latin adj. ‘niger’; Contemptuous, offensive, and racist term for a black person.”

Kidult tweeted images of this latest work this morning, captioning this piece “‘White privilege’ X APC Modern Slavery.” It is certainly quite a statement and jarring to see the word sprayed across the storefront for everyone to see. But we expect that’s the point of the tag.

We reached out to A.P.C. and will update once the company responds to our request for comment.

[via @therealkidult]