Heidi Klum has taken up Elle Macpherson’s torch, launching her line of branded lingerie with Bendon. Pour one out for Elle Macpherson Intimates, but save some to sip in celebration of Heidi’s new Heidi Klum Intimates line. Inspired by the Moulin Rouge and St. Tropez, Heidi’s first crop of flirty skivvies certainly does the brand justice. Take your pick of lacy lingerie rendered in silks, satins, loungewear and sleepwear. Heidi’s line will also offer lingerie options for nursing mothers. “I am a mother of 4 children, so I genuinely understand the importance of finding the right lingerie,” she said in a statement. “I want women everywhere to feel sexy, empowered and confident in my collection, every time they wear it.”
The Heidi Klum Intimates collection is available at Journelle, Net-a-Porter, Selfridges, Nordstrom and Bloomingdale’s. Heidi fêted the launch of her collection this afternoon at Bloomingdale’s 59th Street location in New York City. Check out a few images from the affair below.