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Sydney’s QVB Releases Magical Line-Up for 2015 Campaign

QVB 2015 campaign

Photo: Georges Antoni/QVB

Sydney CBD’s Queen Victoria Building (QVB) has just unveiled one of the most beautiful campaigns we’ve ever laid eyes on, as part of a year-long initiative to celebrate Australian art and culture.

Marta Dusseldorp QVB campaign

Photo: QVB

The stellar line-up includes actresses Marta Dusseldorp, Gracie Otto (and her father Barry Otto) and young up-and-comer Miah Madden, Archibald Prize winner Vincent Fantauzzo, author Miranda Darling and food writer Kate Gibbs.

They are joined by doyenne of Australian architecture Penelope Seidler AM, the Australian Chamber Orchestra’s artistic director, Richard Tognetti AO, the Australian Ballet’s artistic director, David McAllister AM, and its principle dancer, Amber Scott.

QVB campaign 2015

Photo: QVB

“Bringing together notable figures in the arts, whether they be established or up and coming, we hope to shine a light on the diversity of talent this country has to offer and to draw focus to the value culture adds to our society,” Victor Gaspar, Group General Manager of Ipoh Management, said in a news release.

QVB campaign 2015

Photo: QVB

The campaign was shot by fashion photographer Georges Antoni, in QVB’s wondrous Tea Room with an elaborate set by Sydney Theatre’s Alice Babidge. And if you think the final shot is phenom, a series of group portraits will also be released throughout 2015. The first will showcase Dusseldorp, Fantauzzo, and Darling evoking the glamour and mystique of old Hollywood, and we can’t wait.

To further solidify its love for the arts, QVB will also host a costume exhibition later in the year in partnership with the Australian Ballet.

Check out the behind-the-scenes video below.