Wearable tech is all the rage and Gucci and will.i.am will not be left behind in the scramble to enter the emerging market. The pair has unveiled its project – the i.am+ and Gucci Smartband, which they debuted today at Basel World 2015.
— gucci (@gucci) March 19, 2015
The device, which Mr. i.am calls a work of “fashionology” (that’s fashion and technology) can send and receive phone calls, emails and text messages, has a personal assistant feature, a fitness component and can access maps, take pictures, hold video chats and even has space for music files.
The i.am+ and Gucci is not dependent on other technology– it’s not connected to a particular smartphone and has a sleek, minimal look. Will.i.am and Gucci’s Smartband is being unveiled a week after Apple introduced its own wearable tech item, the Apple Watch, which will be available April 24 and can cost you anywhere between $349 and $17,000.
We still don’t know when the i.am+ x Gucci device is going to launch, but it is definitely going to be one of the many wearable watch items competing for dominance in the face of Apple’s impending launch.