Hot Dudes Reading is one of our favorite Instagram accounts, and on its own, it provides a huge service for the community. That is, of course, putting attractive men who like to expand their minds all in one place. But now, Banana Republic is teaming with the social media account to take its charitable influence to the next level.
“He’s studying that book like a high stakes poker hand. Put your cards on the table, stud, we’re all in. #ReadEmAndWeep” #hotdudesreading x #thenewBR — Help @hotdudesreading & @FirstBookOrg provide books for schools & children. Every $5 puts 2 books in their hands. Join the cause & donate (link in bio)
#HotDudesReadingForACause is a social media-driven campaign with the goal of raising $50,000 for First Book, an organization that provides books for needy children. Banana Republic is posting its own pictures of reading hotties (clad in pieces from the spring collection, naturally), encouraging followers to donate to the organization.
Banana Republic’s posts follow a formula similar to the original Hot Dudes Reading account. All of the retailer’s studious hunks are pictured taking public transportation in New York City, and the captions boast the same wit and cheeky flair of the OG account, which lent a hand with the copy.
Check out some of Banana Republic’s eye candy and donate to First Book.