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Is Amazon About to Buy Net-A-Porter?

Richemont online fashion destination Net-A-Porter may be up for sale again and word is that it has a very high-profile buyer. Amazon is reportedly in talks with the e-tailer, negotiating a deal in the ballpark of $2.19 billion. The move could be very good for Amazon, which has shown quite a keen interest in building a presence in the fashion industry and entering the luxury market. The company launched the Amazon Fashion website about three years ago and its MyHabit and East Dane brands are sponsoring this summer’s New York Fashion Week: Men’s

Net-a-Porter has been under the Richemont umbrella since 2010, and some people wonder how long the company, which owns luxury labels Cartier, Chloé, Azzedine Alaïa, Van Cleef & Arpels and more, will want to keep the Internet-based retailer in the fold. Indeed, Net-a-Porter does seem to be a little out of place when you consider the other brands on the Richemont roster.

Neither Richemont nor Amazon would confirm rumors of the negotiation.

[via WWD]