Los Angeles is nice, but apparently not nice enough for Christian Dior to unveil its next cruise collection. The French fashion house was supposed to show the offering in L.A. during a runway show on May 9, but according to WWD, the brand has scrapped that entire plan. Not only is Dior changing the date of the show, but it’s moving it to a completely different country. Dior will stage its cruise show on the French Riviera on May 11, right before the Cannes International Film Festival starts on May 13.
It could certainly be easier for stylish celebs to pull runway looks to wear during the festival if the label shows in France. After all, Cannes is pretty far from L.A. and perhaps staging the show closer to one of the year’s biggest red carpet affairs will inspire celebrities to wear Dior’s latest creations for the event.
Dior still hasn’t chosen a venue for the show, but something tells us it will capture the luxury and glamour the French fashion house represents.