This Wednesday, April 15 at 10:00 p.m. (EST), QVC and Cosmetic Executive Women (CEW) will join forces for a two-hour live charitable broadcast, Beauty with Benefits. Viewers will have the opportunity to shop from a selection of fragrance, skincare, color cosmetics and haircare products from brands like Dior, Josie Maran, Laura Mercier, Shiseido and more. Eighty percent of the purchase price will benefit Cancer and Careers, contributing to the $2.2 million that has already benefited the organization through this partnership.
Model and entrepreneur Cindy Crawford and makeup artist and entrepreneur Sonia Kashuk are close friends, and the spokeswomen behind the initiative. The charitable organization empowers and educates women and men living and working with cancer, and was founded by the CEW when the board of directors came to the realization that five out of the 40 members had been diagnosed with cancer. Kashuk herself is a cancer survivor and said in a press release, “As a cancer survivor and beauty industry veteran, I am thrilled to be a part of Beauty with Benefits. It’s wonderful to see so many leading names in beauty come together to support such a powerful cause that will impact the lives of so many.”
Cindy added, “Cancer has affected so many lives, but the challenges of living and working with cancer is often an aspect of the diagnosis that rarely gets attention. That is why I wanted to be a part of this great cause with my dear friend Sonia. Beauty is not just about the way you look, but also about the way you feel inside, and this is an opportunity for beauty to make a difference in people’s lives.”
Check out the video below for more information and the slideshow for a preview of what will be available this Wednesday.