Lucky magazine has been going through a lot of changes lately. The magazine joined forces with BeachMint last summer to create The Lucky Group, adding e-commerce to its format in a bid to remodel the flailing brand. The new LuckyShops website launched just in February, but it looks like the shakeups at Lucky aren’t over. WWD reports that Eva Chen, the publication’s high profile editor-in-chief, will soon be leaving her post.
WWD reports that all is not lost for Lucky, as investors have been eyeing the publication and there are whispers that it may be going all digital. Still, a source tells us that’s not the only change going on at Lucky. Managing editor Caryn Prime is said to be moving on as well and word is, her last day is Friday. All this news allegedly comes as a surprise since staffers were just walked through Lucky‘s new office space, which they were scheduled to move into in June. Chen has stayed mum about the subject on social media.
We reached out to The Lucky Group for comment and will update upon its response.
UPDATE: Eva Chen has taken to social media to confirm that she is stepping down at Lucky. “This morning I made the extremely personal and difficult announcement to my team that I will be transitioning from @luckymagazine in the coming months,” she wrote. “The brand will continue on and I’ll be leading it into its new chapter. Today/tomorrow/beyond, I’m a#luckygirlforlife. Thank you all for your support on this wonderful adventure I’ve been fortunate enough to be a part of.”
Chen mentioned on Twitter that she is leaving her post in order to focus more on her family life. She gave birth to a baby girl in December and an inside source tells us that since then, Chen’s presence in the office has been a bit sporadic. Chen did stress that she intends to have some involvement with Lucky even though she’s stepping down. “I have felt truly lucky (excuse the pun) to be a part of this brand & will continue to be a part of it—I will lead the brand’s transition,” she mentioned on Twitter.