Justin Timberlake Transforms into a Lime for a Hilarious Tequila Spot

But the best part about the spot by far is Timberlake’s ridiculous and slightly terrifying lime costume. The singer is almost unrecognizable, adding to the overall hilarity. 

According to Adweek, the idea of the spot inspired by limes falling from grace was all Timberlake’s idea. “Our meeting was literally an hour long, and in that short time we decided to make it happen,” Sauza 901 global CMO Kevin George said. “Did I have some reservations? Absolutely. But at the end of the day, we decided to figure it out and get it done. It’s been a great collaboration, but it largely comes from his idea and the tone he wanted to set for the brand.” 

We think it turned out pretty great. Watch Timberlake kill it in the spot above.

[via Adweek

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