See by Chloé is relaunching and to celebrate, the brand has rolled out a new Fall 2015 campaign video. The label traversed European cities – Paris, Copenhagen, London, Brussels, Berlin and Stockholm – to find a group of 20 women who embody the See by Chloé girl.
In the video, each woman is asked to describe herself in one word. The women identify as energetic, natural, sentimental, curious, artistic, sarcastic, diverse (although only one woman in the entire video appears to be nonwhite and all look pretty slim) and more. All seem to represent creative director Clare Waight Keller’s vision of the See by Chloé woman: she’s wide-eyed with little fuss about her, but still effortlessly stylish and feminine. This is the first See by Chloé collection created under Keller, who enlisted Matteo Montanari to shoot portraits of each woman.
Watch the ladies describe themselves above and get a glimpse of the new See by Chloé.