The e-tailing giant Boohoo knows exactly what its customers love when it comes to campaigns, from using brand ambassadors like plus-size blogger Nadia Aboulhosn to creating capsule collaborations with super bloggers.
In its latest, the brand has teamed up with some of our social idols for the #famouslastwords campaign. In collaboration with the Stroke Association, Boohoo asked influencers to design a slogan tee embellished with the words that they’d like to be remembered for.
Blogger Zoella got in on the action by choosing the inspirational phrase “Be the best version of you” to adorn her tee and Niomi Smart opted for “Wearing heels is a workout,” which we girls all secretly know to be true. Alongside the cool statement tees for £10, you can also snap up hoodies and vests, with 25 percent of the proceeds going directly to the charity.