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It’s been something of a mess at Lucky lately. Last year, the magazine joined forces with BeachMint to form The Lucky Group and in February they unveiled their Lucky Shops website. Late last month, Eva Chen announced she would be stepping down as editor-in-chief of the magazine. Soon after, Lucky postponed their LuckyFabb conference, which was scheduled to take place just a week after they made the announcement.
We reached out to Lucky for comment and we will be updating as we hear more.
UPDATE: A rep for Lucky confirmed that the magazine is indeed going quarterly, as per a report by AdWeek. Layoffs of around 10 staff members are expected. Starting September, the magazine will transition to its quarterly status and will adopt an elevated “premium ‘collectible’ feeling,” according to Lucky Group CEO Josh Berman. The May issue will be Lucky’s last before switching over to the new format.
