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Liam Hemsworth Crowned First-Ever Celeb Face of Diesel Fragrance

Liam Hemsworth is the new face of Diesel’s iconic fragrance Only the Brave. It’s a biggie because he’s the first celebrity to be awarded the role, and, because, well, it’s Liam freakin’ Hemsworth. Let the ogling begin.

The 25-year-old The Hunger Games star has offered his good looks and charm to other labels like UK brand Bench in the past, but this will be his first gig in “beau-tay”. He channels a bit of a moto dude for the shoot, which sees him rock a leather jacket, lace-up boots and just the right amount of, what we like to call, Hemsworth stubble.

“The brave one is characterized by his strength, his determination and most of all his ability to live life bravely on his own terms,” Diesel’s Creative Director, Andrea Rosso, said in a statement (via MTV). “I think that Liam embodies these qualities, I am happy to have him representing Only the Brave.”

The black-and-white effect for the shoot only makes him look more dreamy and unattainable, but we can’t wait to see this campaign anywhere an everywhere. Seriously, we hope Diesel has a big advertising budget for this one.

[Via MTV]