Now that the hype over Target’s Lilly Pulitzer range has calmed down, the retailer is free to unveil the next exciting designer collaboration it has up its sleeves. Target has tapped Eddie Borgo to create a limited-edition range of jewelry, wall art and accessories, priced between $7.99 and $49.99. The unique feature of this range is that the products are customizable.The wearer can add different charms, studs and “totems” to handbags, earrings necklaces and more in order to truly make the pieces their own.
For the collection, Borgo says he looked to vintage crafters and wanted to bring that same semi-DIY feel to the range. “I was inspired by the idea of modernizing the 1960s and 1970s craft culture and empowering people to be creative,” he said in a release. “It’s been exciting to bring the spirit of this collection to life, and I can’t wait to see how Target’s guests make it their own.” On tap are bags, belts, jewelry and more, which you can find in an array of nature scene prints and marble swirls. Add to any of these pieces with the several effects the range has to offer, like geometric and beaded charms or turquoise pyramid studs. Target will also offer an option to create your own letter charms, which you can design at the dedicated website.
Target has tapped Poppy Delevingne to help promote the collection, which is due to hit stores July 12.