This fall, Target’s going mad for plaid with a new collaboration with designer Adam Lippes. The retailer, which just announced a collaboration with CFDA Swarovski Award winner Eddie Borgo, is wasting no time keeping the partnerships coming. For the season, Target is stamping a good amount of its wares – from Coke bottles to paper towels – with tartan print, but the crown jewel of the plaid campaign will be the Adam Lippes collection.
Target tapped the designer to create a range boasting over 50 buffalo plaid items including clothing, accessories, homewares and pet products. Plaid mania launches in August, but already we’re seeing a few items – like a red and black checkered blanket and a black and white plaid bucket bag – that we need right now.
“As a designer, I’ve always admired Target’s ability to make beautiful products available to everyone,” Lippes said of the collaboration. “I was thrilled when they approached me with the challenge of creating an entire collection around buffalo plaid. It’s also been exciting to design for categories that are entirely new for me.”
Adam’s collection for Target launches September 27, with prices ranging from $1.99 to $179.99.