Karl Lagerfeld’s namesake label is about to have a do-over in America. The designer has signed with G-III Apparel Group Ltd. to help relaunch the brand for the Spring 2016 season. In addition to a flagship, the range will be made readily available in American department stores, with a focus on women’s clothes and handbags as well as men’s outerwear.
“We believe there’s an opportunity for another power brand today, and I can’t think of a better vehicle to fill that void than Karl Lagerfeld,” said G-III President, chairman and CEO Morris Goldfarb. The American version of Lagerfeld’s label is expected to be different than what he sells in Europe and Asia, in that the clothes will be marketed to a “broader audience,” according to Karl Lagerfeld Group President and CEO Pier Paolo Righi. G-III is hoping that Lagerfeld’s built-in notoriety will help boost interest for his brand in the United States.
This comes at a time of great expansion for the Lagerfeld brand, which plans to open five new shops this year and one shop-in-shop location in the Middle East, with plans to open stores in Kuala Lumpur and Singapore next year.