Queensland-native Jesinta Campbell has landed an endorsement as a “friend” of David Jones, featuring in the department store’s upcoming Spring 2015 campaign. The former Miss Universe Australia stunner will feature alongside official brand ambassadors Jessica Gomes and Montana Cox, and has her sights set on one day becoming the face of the retail giant.
Jesinta, who has already been the face of Asics and Fiat-Chrysler, told Sydney Confidential Insider that “It would be a dream come true” to follow the footsteps of Megan Gale, Miranda Kerr and Jessica by fronting David Jones.
Her manager, Sharon Finnigan, also hinted that Jesinta’s first campaign with David Jones could be a springboard to the model eventually becoming the ambassador. “It’s what you work towards, it’s one of the goals you set out for,” Sharon said.
The 23-year-old beauty has been primed for more than just a David Jones takeover, working steadily as a TV presenter and solidifying her personal brand.
In fact, talent manager Mitch Catlin believes that if Jesinta is “managed well”, she could take on the likes of fellow pageant queen, Myer ambassador Jennifer Hawkins. Mitch also pointed out that her engagement to Sydney Swans superstar Lance “Buddy” Franklin has boosted her profile to an even bigger audience.
We can just imagine her opening a new-season show for David Jones, Buddy sitting front row. Can’t you?