Reality superstar, entrepreneur and all-round sass queen Khloé Kardashian is heading to Australia. The newly blonde bombshell is coming to town next month to promote the launch of Kardashian Kids down under.
Khloé shared the news of her upcoming trip on Instagram, saying, “I couldn’t be more excited to announce @kardashiankids is coming to Australia at @bigwaustralia in August!! I’ll be heading down under next month to celebrate the launch! See you soon, Sydney!”
The exciting news was also shared in a cute Aussie-themed post from the official Kardashian Kids instagram account. The pic featured an adorable white-lace peplum top and matching shorts laid on an Australian flag, complete with tourist-friendly kangaroo and koala toys.
The Kardashian sisters have been working on their label with Australian fashion designer and businessman Bruno Schiavi since 2011, who believes the line will be successful down under. “Australia has a real appetite for the girls [Kim, Kourtney and Khloe]” he told the Australian Financial Review. “The girls are real girls – they’ve grown up with them on TV and they feel they know them,” he added.
“But it’s about the product first and foremost,” Bruno clarified. “The product really has to hit home. You can have a celebrity brand but if the product is not on point and doesn’t appeal to the consumer you don’t have a brand,” he continued. “The celebrity factor is an added bonus.”
The Kardashian Kids line caters for girls aged newborn to seven years, and, from what we’ve seen overseas already, the range definitely has that Kardashian feel. So if you want your little ones to rep a style as toddler-chic as North West and Penelope Disick, than look no further. This line is just what every budding fashionista has been waiting for.
The label will be carried exclusively by Big W stores, hitting racks this August. See you in the line, dolls.