The Buzz Latest News

Sarah Jessica Parker Is the New Face of Jordache

Jordache Jeans

Image: Jordache

Between her shoe line and her forthcoming HBO series, it’s a wonder that Sarah Jessica Parker has time to do anything. But the actress just added another layer to her workload, inking a deal as the Jordache ambassador. The denim label is bringing back some of its vintage popular styles from the 70s and 80s for The Jordache Look collection and introducing new styles to the mix. 

Sarah Jessica has been tapped to pose for the label’s The Jordache Look collection as well as its regular women’s range. Jordache will also release a collection of one-of-a-kind items, retooled from some of the brand’s old denim pieces. Naturally, this particular offering will be far more expensive than the others. Compare its $300 to $500 price range to The Jordache Look offering, which will retail from $89 to $149.

Either way, it’s an exciting partnership for SJP whose stylish image can pretty much sell consumers anything. SJP’s campaign for Jordache is already up on the brand’s website, picturing the actress seductively bent over, her bum to the camera, peering into the lens with a smoldering glance.

Work, girl, work!

[via WWD]