With ample cleavage on display, some of Kylie’s 26.9 million Instagram followers started questioning how natural her assets actually are in a mix of comments. Kylie was quick to debunk the rumours with a snapchat video saying, “To whoever thinks I have breast implants… there’s a whole lot of tape in here holding these up.” The video shows her exposing boob tape underneath the Spring 2015 piece.
Head of Zhivago’s PR, Matthew Jordan, said on Instagram that this particular piece was designed with Kylie in mind. “The added bonus is now the Internet is in meltdown thinking she had a boob job,” Matt said, highlighting how great plastic surgery speculation is for brand coverage.
Dressing Kylie is just another big win for the Aussie label, having also dressed celebrities like the 17-year-old’s sister, Kendall Jenner, Katy Perry and Lady Gaga. “We change our goal posts constantly,” Zhivago designer Lara Kovacevich tells theFashionSpot. “Our dream was to dress Lady Gaga and we did that in about a year,” says Lara. “Every time we hit one of those marks we keep aiming higher.”