Blogger Emily Schuman of Cupcakes and Cashmere is delving into the world of fashion design with the launch of her new clothing line, named after her blog. For Fall 2015, Schuman will release over 40 pieces, divided into three sub-collections inspired by Los Angeles, Malibu and San Francisco.
Schuman posted a preview of the range to her blog today, revealing lace-trimmed top and skirts, a printed floral dress, leather jackets (also available in vegan leather), a distressed sweater and more. Schuman says she’s been working on the collection for 18 months and that it will hit shelves at Nordstrom and Shopbop come July 6. Price points are described as “affordable,” though we don’t quite yet know how much everything will cost.
So far, the collection does look quite wearable though perhaps not particularly groundbreaking. This will be something Cupcakes and Cashmere fans will surely snap up and we can’t wait to see the collection in full.
[via Cupcakes and Cashmere]