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Of Course Kendall Jenner Has Her Own Shade of Estée Lauder Lipstick

Kendall Jenner’s latest contribution to Estée Lauder, besides 29.2 million followers on Instagram, is a new shade of red lipstick. The reality TV star-turned-model announced the release of her very own shade of Pure Color Envy Matte Sculpting lipstick, which Estée Lauder calls “part poppy, part orange crush, all matte, all Kendall.”


A photo posted by Kendall Jenner (@kendalljenner) on

The shade is a limited-edition reddish-orange hue called Restless, which Jenner advertised on her Instagram earlier today. The bottle for the $30 shade has Jenner’s signature on it, so you can remember who created the shade every time you reach for a tube. 

It’s actually the perfect shade for the season – a coral lip is always a great way to rethink a traditional red once the weather gets warmer. And given the Kardashian-Jenner clan’s uncanny ability to move product, we wouldn’t be surprised to see this one fly off the shelves. You can buy the shade now at Estée Lauder.

[via @kendalljenner]