Barbie is in the midst of a major overhaul. Mattel just released the Barbie Fashionistas line, which offers a diverse range of dolls who, for the first time in 56 years, can actually wear flats. The toy retailer is working hard to give Barbie a modern edge and is employing a digital and social media-focused marketing strategy to reach today’s girl. From music videos to tapping YouTube influencers to talk about Barbie, it’s clear that Mattel is taking an aggressive approach to promoting its new product. In its latest effort, Barbie stars in her very own vlog.
In this first video, Barbie dishes out 10 facts we didn’t know about her, in the style of other vloggers who do these sorts of videos for their mass of followers. The CGI-animated blonde identifies herself as Barbie Roberts. She lives in Malibu with her three sisters and moved to California when she was 8 because her writer parents wanted to be closer to the beach. She loves science and English, hates spiders and drinking soda.
While positioning Barbie as a vlogger seems like a smart decision, we can’t help but feel a little creeped out by the animation. But, at least Barbie sounds like a real girl and not like the overly cheerful fembot we’re accustomed to.
Check out Barbie’s first vlog in the video above.
[via Business Insider]