Inka Williams is going from strength to strength in the modelling industry, made obvious by her recent role with label SIR the Label. The 15-year-old is the star of the contemporary womenswear brand, fronting its upcoming Spring 2015 collection.
Born and raised in Bali, Inka looks at home in the campaign amongst lush greenery, while sporting an exotic tan and natural-looking tousled waves. The effortlessly luxurious range is also suited to Inka’s carefree lifestyle and look, with the young model dressed in slinky dresses, preppy, yet relaxed ensembles, and a striking colour palette of navy, mustard, khaki and grey.
Inka is a social media sensation with over 448,000 Instagram followers, and recently told theFashionSpot that working for big-name brands helps her boost her following. “Working for other brands who have Instagram too, that have a big following, when they post their shoots that they’ve done with me I get followers,” she says. “It’s crazy. I’m really lucky to have all my fans.”
But it works both ways, with labels looking to social influencers for increased coverage too. “Nowadays brands really want a person that has a lot of Instagram followers so their brand can also be more exposed,” she says.
SIR the Label’s Spring 2015 collection is available online this August.