Navel-gazing millennial hipsters, lend Lena Dunham your ears – or a way into your inbox. The actress and director is teaming up with her friend Jenni Konner to launch new feminist lifestyle newsletter Lenny, “where there’s no such thing as too much information.” Hopefully, we’re talking about information in general, because who needs more unwanted, uncomfortable details about Lena Dunham’s private life? Oh, who are we kidding – we’ll probably get those too.
This fall, Dunham and Konner promise “feminism, style, health, politics, friendship and everything else” in the weekly newsletter which is for “an army of like-minded intellectually curious women and the people who love them, who want to bring change but also want to know, like, where to buy the best tube top for summer that isn’t going to cost your entire paycheck.” Editor-in-chief Jessica Grose describes the newsletter as “Goop meets Grantland,” apropos since Dunham admits she and Konner are huge fans of Gwyneth Paltrow’s lifestyle site.
BuzzFeed wonders how Lenny will fare in a market that already serves the demographic Dunham and Konner are catering to with newsletters like theSkimm. Eventually, Lenny will become a website. For now, to pay for the project, the pair is seeking advertisers and will also include an e-commerce aspect selling wares from independent female artists.
It seems Dunham and her mile-long list of celebrity pals is the only draw here. Perhaps her first piece for the newsletter can be about how short she feels standing next to some of Taylor Swift’s model friends. Dunham dished about her stint onstage at Swift’s concert in New Jersey this weekend, during which Tay Tay brought her leggy friends Lily Aldridge, Hailee Steinfeld and Gigi Hadid onstage along with Dunham, who noticed she looked quite short next to these women with model height. “I got all these texts from friends saying like, ‘I just want you to know you’re beautiful,’ and I was like, ‘I didn’t ask for that,'” she said. “[Judd Apatow was] just like, ‘That was the fucking funniest thing I’ve ever seen.’ And my boyfriend made it his screensaver, because he thinks it’s so funny to just look at the height difference and look at all the people in make-up, and then me, like [makes face].”