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JW Anderson Tapped as Diet Coke’s Latest Designer

JW Anderson just nabbed himself a new gig as Diet Coke’s latest designer. Anderson has been tapped to reimagine the iconic soda bottle, as well as two T-shirts and a notebook to go with it, which will be available in a box set at Harvey Nichols. Looking to his Fall 2015 collection, Anderson added elements inspired by his knits as part of Diet Coke’s Regret Nothing campaign. “I take inspiration from my collection and make something that you want to touch,” he said in a video announcing the partnership. 

 

Coming this summer: Diet Coke x @JW_Anderson Fashion heaven! #DietCokeJWA

A photo posted by Diet Coke (@dietcokegb) on

J.W. Anderson’s designs mark the first time Coke is using photography on its bottles. “I view Diet Coke as a pop-culture icon so I was excited to have the opportunity to put my stamp on Regret Nothing,” Anderson said. “You can expect something completely different with lots of cool surprises.”

Anderson joins the ranks of past Diet Coke designers Karl Lagerfeld, Jean Paul Gaultier, Marc Jacobs and more who have put their spin on the iconic bottle. Expect to see the designs hit shelves starting August 17. 

[via Vogue UK]