Aussie label Jennifer Kate will return to domestic wholesaling after a successful 12 months building its international presence.
Jennifer Kate’s founder and head designer, Jennifer McCloy, told Ragtrader, “Our success in the US has been a huge driver for us – we have strong relationships with a number of retailers there which we will continue to build upon.”
Jennifer also noted that key international clients quadrupled their orders for Spring 2015, the same collection shown at Mercedes-Benz Fashion Week Australia earlier this year.
“MBFWA was a great commercial decision for us,” she said. “I think there is incredible value in presenting your range as an experience, rather than clothing hanging on a rack,” she explained of her magical feather-filled runway.
Jennifer Kate is currently partnered with around 100 stockists across Australia, UK, US and the United Arab Emirates (UAE), and is focusing on two other major locations which she has chosen not to disclose.