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Converse Revamps the Iconic Chuck Taylors for the First Time in 98 Years

Calling all Converse Chuck Taylor All Star fans—you’ll want to sit down for this. Converse is releasing a new Chuck II sneaker, which will be the first revamp of the iconic shoe in 98 years. According to WWD, the company has sold more than one billion Chuck Taylor All Stars. That’s one pair every two seconds. Last year, the $2 billion subsidiary of Nike Inc. posted record-setting revenues and profits. That’s no surprise, as everyone from rock stars to celebs wear the hip sneakers. 

So what does the new Chuck II entail? Converse vice president and creative director Byran Cioffi told WWD: “Chuck II retains the same profile, toe cap and circular ‘All Star’ patch, but uses modern comfort materials: a perforated microsuede liner for breathability, memory foam tongue and ankle sheath, and a performance Lunarlon sockliner. Nike unveiled Lunarlon at the 2008 Beijing Olympics, and widely uses the technology in its sneakers. Chuck II is 20 percent lighter, and the canvas has a dressier, smoother look and slight sheen. The canvas will wear and patina somewhat, like the iconic ones do, too, allowing users to put their thumbprint on it.”

The Chuck II will be released at Nordstrom and Journeys, as well as other select retail stores on July 28. The shoe will come in black, red, white and blue, and will be offered in both high-top and low-top versions. Future plans for the shoe involve high-fashion collaborations. Converse has previously partnered with Missoni and Comme des Garcons. 

And for all those who aren’t quite ready for the change, you’re safe for now. “The reengineered shoe will sit alongside the traditional product,” executives said. Whew. Check out the Converse website for more information and 360 views of the new Chuck II. 

[via WWD]