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Mambo Pairs Up with Emma Mulholland for a ‘Distinct Perspective’

Emma Mulholland x Mambo

Photo: Facebook/Emma Mulholland

Globally recognised surf and streetwear brand Mambo is hooking up with emerging Sydney designer Emma Mulholland for a capsule collection.

WWD reports that the 35-piece range will be called Emma Mulholland x Mambo Goddess, and is inspired by “the psychedelic marine life of the Great Barrier Reef”. The collection will boast mix-and-match swimwear, T-shirts, jackets, leggings and sunglasses with prices beginning from a reasonable $39.95 AUD.

Emma has been blessed with nothing but success since she launched her namesake label straight out of design school in 2011. She’s shown at MBFWA, has had her designs seen on the likes of Kanye West, Azealia Banks and Kimbra, and won Australia’s BT Emerging Designer Award earlier this year.

Emma Mulholland x Mambo

Photo: Facebook/Emma Mulholland

“I’m honored to be working with Mambo, a brand that is and has always been one of my personal favorites, with radical design and authentic Australian roots,” Emma said in a statement (via WWD).

Dan Castle, managing director of Saban Brands Lifestyle Group which acquired Mambo in January, believes this collaboration will take Mambo in a new direction.

“Her in-demand and edgy designs bring a unique and distinctive perspective to the brand,” he said. “The Emma Mulholland x Mambo Goddess collection will play a pivotal role in taking Mambo into premium, new retail spaces both in Australia and beyond.”

The collection will be released through Myer stores nationwide and online at Asos from August 17. 

[Via WWD]