Puerto Rican model Joan Smalls is heading down under to launch label Studio.W into the Australian market.
The brand is one of the recently announced additions to department store David Jones, and Joan will take the runway in an exclusive show for media and VIPs at the department store later this month.
“We are thrilled to be launching Studio.W into the Australian market, offering the David Jones’ customer careerwear with an edge,” Donna Player, David Jones’ group executive merchandise, told Sydney Confidential. “The phenomenal Joan Smalls will officially launch the brand in August, and we look forward to her runway appearance.”
Joan is the face of Studio.W’s current collection.
[Via Sydney Confidential]