While actual Zimbabweans wonder why Westerners are more concerned about the life of a lion they never heard of than the woes of actual humans living in the country, the celeb set is more than happy to help raise money to conserve the nation’s wildlife. One of these celebrities is Cara Delevingne, who is graciously giving up her TAG Heuer Signature Edition watch to raise money for the Wildlife Conservation Research Unit.
Delevingne has set up an eBay auction for the timepiece, promising that all proceeds will go to WildCRU.org. “Today JOIN ME to help the scientists who care about the future of wild lions in Africa and work very hard on their conservation.” The auction, which is open from now until August 10 has already hit around £6,100 in bids. We have no doubt that higher amounts will come rolling in, based on the massive outcry after the lion’s death.
Delevingne mentions that she wore the watch to the Monaco Grand Prix, so now is the time (ha) for wealthy animal lovers to put their money where their mouth is and get their hands on a fashionable item for a good cause. If watches aren’t your thing, you might fancy purchasing a Cecil the Lion Beanie Baby, which the Ty company created to benefit WCRU.
[h/t Mashable, USA Today]