Say goodbye to hilarious Scandal recaps and cute quips, DKNY is getting rid of one of Twitter’s most beloved personas, DKNY PR girl.
With little explanation and vague warning, DKNY PR girl has retired from tweeting. According to Mashable, all her tweets and Tumblr posts have been deleted. Her last tweet informed the public that DKNY PR girl was “all grown up” and that if you want to get in touch with the woman behind the character, Leave Your Mark author Aliza Licht, to tweet her directly.
Donna Karan International has been going through a lot of changes lately, including the shuttering of the Donna Karan brand and the appointment of Public School’s Maxwell Osborne and Dao-Yi Chow as the creative directors of DKNY. Licht explained to Mashable that DKNY is “heading into a new exciting creative direction” and that it will all make sense at DKNY’s Spring 2016 show during New York Fashion Week on September 16. Licht will remain at the company but sadly, her social media alter-ego has been discontinued.
Clearly DKNY is going through some rebranding, but we don’t see why it was necessary to delete all DKNY PR girl’s posts? Many of them were pure gold. But we guess DKNY is really committing to the “out with the old” adage.