The multi-ethnic hair care sector in retail continues to grow and its latest addition comes from Oprah’s hairstylist, Andre Walker, who is launching his Hair Care Gold System at Target September 13.
The main focus of Walker’s collection is all about moisture, which for women with curly, coarse or kinky hair is of utmost importance. “All of the products in the Gold System contain the moisture-enhancing mongongo oil. It is our star ingredient and an oil that has been used in Africa for many years on both hair and skin,” he told WWD. Walker is credited with creating the hair typing system much of the natural hair community uses to describe their texture.
Included in the product lineup is a straightening creme, a gelée for styling kinks, shampoo, conditioner and more. Prices range between $18 and $35. You can check out a few of the products in the lineup at Walker’s website now.
Do you think you’ll give Andre Walker’s hair products a try?