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Oxfam to Live Report at London Fashion Week with a Pre-Loved Twist

It’s always exciting to hear about how brands are planning to embrace London Fashion Week and since social media has come along and revolutionised the reporting of the event, brands are constantly having to up their games when it comes to producing the most attention-grabbing new ideas. The Spring 2016 shows are only a matter of weeks away and the U.K. charity Oxfam has surprisingly announced that it is planning to get in on the fashionable action with some live reporting.

 

Applications to be a part of the Show & Digital Schedules at #LFW SS16 are now open. Find out more & apply online at londonfashionweek.com

A photo posted by British Fashion Council (@britishfashioncouncil) on

On the second day of LFW, 19 September, the live reporting will coincide with a special in-store event at Oxfam’s Dalston Kingsland store. Stylist Emma Slade Edmondson will be on hand to recreate the catwalk looks as soon as they happen and, of course, she’ll only be using secondhand clothing from the store. It’s a great way to prove that pre-loved clothing can still be fashionable. The event is a great idea since when the excitement of LFW kicks, it’s hard to resist hitting the shops, but at least if you’re opting for secondhand clothing, you’re being a bit more mindful about your apparel.

If you want to discover the latest LFW trends as they happen with a pre-loved twist, simply follow #FashionSalvage, where you can even pick up some upcycling tips from a number of designers and specialists that will also be taking part in Oxfam’s event.