Lucky Blue Smith is absolutely everywhere including e-tailer Zalando’s new campaign. The buzzy model was tapped to pose alongside the likes of Binx Walton, Christina Hendricks and a few others for the brand’s #shareyourstyle campaign. Of course, with star power and viral potential like this (Lucky Blue is social media gold, after all), Zalando’s behind-the-scenes video would be an obvious draw for Smith’s fangirls, and there is plenty of the blue-eyed teen sensation to see.
In the video, Smith fools around on a skateboard, describes his personal style (black skinny jeans and a T-shirt – classic) and basically flits around being adorable. That is his job after all. The video also features interviews from the other members of the campaign cast – Hendricks shares her style icons (a list including Sophia Loren, Florence Welch and Charlotte Gainsbourg) as does Walton, who says she is really into her mom’s style choices from back in the day.
Watch all the behind-the-scenes action in the video above.