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Fashion’s Finest Talk Social Media for Net-a-Porter’s The EDIT Cover

Photo: Victor Demarchelier/ courtesy of The EDIT, NET-A-PORTER.com

Photo: Victor Demarchelier/ courtesy of The EDIT, NET-A-PORTER.com

Net-a-Porter has tapped the world’s most stylish and influential women for its latest issue of The EDIT, looking to frequent FROW-sitters Poppy Delevingne, Laura Bailey, Chloe Norgaard, Nicole Warne and Julia Restoin Roitfeld for the cover.

The party of five make up “The Style Council” for Net-a-Porter’s fully shoppable social media app The Net Set, which has today lifted its invitation-only access and opened to the public.

As part of their cover role, the girls share their thoughts on social media in fashion. Australian fashion blogger Nicole, who has also landed covers for ELLE AustraliaLucky and Renegade Collective, said, “For me, it was like breathing. You draw so much inspiration from the content you find online.”

Photo: Victor Demarchelier/ courtesy of The EDIT, NET-A-PORTER.com

Photo: Victor Demarchelier/ courtesy of The EDIT, NET-A-PORTER.com

She continued, “In fact, the first thing I do when I wake up is check all of my social-media channels. It’s very addictive. It makes you accessible to anyone, anywhere in the world, and you get to share a part of your life.”

Poppy also spilled on the power her sister, Cara Delevingne, received when she got on top of the Instagram leaderboard. “Believe it or not, there was a time when Cara and I had the same amount of social-media followers. When we were on vacation together, we went to bed one night and the next day it had imploded,” she explained.

“She had all these followers and suddenly I saw the power of it and where it took her. She was this megastar, with social media her weapon of choice.”

See The EDIT’s full interview with Poppy, Laura, Chloe, Julia and Nicole here or download the free The EDIT app at the App Store.