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Sydney-Based Label House of Cannon Heading to NYFW

House of Cannon

Photo: House of Cannon

House of Cannon made its first Fashion Week Australia debut in April this year, and now the Sydney-based label is already set to present at the prestigious New York Fashion Week on September 9.

House of Cannon’s Annie Cannon-Brookes will be showcasing for Gen Art, an organisation which discovers new talent in film, fashion music and art, as part of its Gen Art Fresh Faces in Fashion runway.

House of Cannon was the only Aussie label chosen, alongside finalists including UK women’s and men’s ready-to-wear brand Ada + Nik and New York’s own Daniel Silverstain.

The trio were chosen from thousands of nominees put forward by industry influencers and leading fashion educational programs, so to get picked is definitely a big deal.

“We were looking for sophomore designers that had retail outlets or e-commerce, yet wanted to expand their reach globally,” the program’s fashion architect, Christina Neault, said in a news release. “Creativity and innovation in their collection was very important in our selection process, as well as the designer’s press coverage and industry accolades.” 

Photo courtesy of House of Cannon

Photo courtesy of House of Cannon

In addition to the NYFW show, the three finalists will be mentored and advised by members of the Gen Art Fashion Jury, including Betsey Johnson, Lydia Hearst and Duckie Brown, receive invaluable retail opportunities through Gen Art’s NY and LA showrooms, and will be involved in a holiday concept shop with a retail/e-tail partner.

The 2015 winner will be awarded a year-long incubation program to accelerate their career in partnership with Gen Art, inclusive of strategy, financial, and marketing and sales resources. Zac Posen, Rebecca Taylor, Phillip Lim, Duckie Brown and Rodarte also made their debut with Gen Art.

House of Cannon is known for its vibrant use of colour, drawing inspiration from locations around the world. Designer Annie calls her graphic pieces “conversation-starters”, and we think they’re sure to make an impact at NYFW. “Colour is fun. I think it makes you feel differently when you put on something amazing and colourful, and people talk to you.”

Goodluck, Annie!