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This Hipster Barbie Instagram Is Everything

Barbie just had a huge makeover with the much buzzed about Barbie Fashionistas collection. Mattel added a host of new dolls with various skin colors and features and redesigned Barbie’s feet so she can finally wear flats, providing her previously pointed, chewable feet with sweet relief.


I just “happened” to bring all my coffee gear on this hike. Might as well make a cup on this mountain top like any normal person would do. #vsco #vscocam #socality #liveauthentic #livefolk #kinfolk #visualcoop #getoutside #letsgosomewhere #neverstopexploring #exploreeverthing #explore #adventure #lifeofadventure #pnw #pacificnorthwest #thatpnwlife #northwestisbest #thegreatpnw #greatnorthcollective #socalityportland #pdx #oregon #upperleftusa #peoplescreatives #wildernessculture #instagoodmyphoto #herpnwlife

A photo posted by Socality Barbie (@socalitybarbie) on

But even with Barbie’s new look, you haven’t seen her like this. Instagram account @socalitybarbie shows another side of the iconic doll one that is more hipster than high fashion. The satirical account shows Barbie, clad in a beanie hat, glasses with perfectly messy hair taking in the beauty of the Pacific Northwest, hiking, curling up in blankets on the beach, camping and drinking coffee – lots of it. 

Socality Barbie’s anonymous creator explained to Wired that the well-curated account was her way of making fun of the many #socality and #liveauthentic tagged images flooding her timeline, as a comment as to how lame the trend really is. “People were all taking the same pictures in the same places and using the same captions. I couldn’t tell any of their pictures apart so I thought, ‘What better way to make my point than with a mass-produced doll?'” No one can live a life as perfect as they make it seem on Instagram, after all – unless you’re a plastic toy with pretty hair, of course. 

And @socalitybarbie’s popularity is growing. The Wired article noted the account’s 7,000 followers – a number which has since ballooned to 55.9k. Quite an impressive growth in such a short amount of time – impressive, but not surprising given how spot-on and hilarious the account is.

[via Grazia, Wired]