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This Hipster Barbie Instagram Is Everything

Barbie just had a huge makeover with the much buzzed about Barbie Fashionistas collection. Mattel added a host of new dolls with various skin colors and features and redesigned Barbie’s feet so she can finally wear flats, providing her previously pointed, chewable feet with sweet relief.

But even with Barbie’s new look, you haven’t seen her like this. Instagram account @socalitybarbie shows another side of the iconic doll one that is more hipster than high fashion. The satirical account shows Barbie, clad in a beanie hat, glasses with perfectly messy hair taking in the beauty of the Pacific Northwest, hiking, curling up in blankets on the beach, camping and drinking coffee – lots of it. 

Socality Barbie’s anonymous creator explained to Wired that the well-curated account was her way of making fun of the many #socality and #liveauthentic tagged images flooding her timeline, as a comment as to how lame the trend really is. “People were all taking the same pictures in the same places and using the same captions. I couldn’t tell any of their pictures apart so I thought, ‘What better way to make my point than with a mass-produced doll?'” No one can live a life as perfect as they make it seem on Instagram, after all – unless you’re a plastic toy with pretty hair, of course. 

And @socalitybarbie’s popularity is growing. The Wired article noted the account’s 7,000 followers – a number which has since ballooned to 55.9k. Quite an impressive growth in such a short amount of time – impressive, but not surprising given how spot-on and hilarious the account is.

[via Grazia, Wired]