Ellen DeGeneres’ lifestyle brand is rapidly growing, this time adding a footwear option to its selection of wares. Degeneres’ ED has inked a deal with the Camuto Group, which will have the brand selling shoes and sneakers come springtime.
DeGeneres’ line already comes with easy wardrobe staples – T-shirts, button downs, jackets and the like, all very classically American with an ED twist. DeGeneres recently launched a pop-up home shop in Bergdorf Goodman, which will run until September 22. But if you can’t wait to get your hands (or feet) on ED’s footwear, a capsule collection is available on the Bergdorf Goodman website until September 30. Take your pick of a few shoe styles, including sneakers, Chelsea boots, oxfords and pumps, which aren’t what you would call cheap. Sneakers and oxfords boast the lowest price point at $200 a pop, while the boots go for $250 and pumps for $230.
“I am so excited for my brand to partner with the Camuto Group. They say you have to walk a mile in someone else’s shoes to really know how they feel. Well, now you can literally walk a mile in my shoes, or even further if you choose,” DeGeneres told WWD.