Rihanna’s sock collection for Stance is here and the singer wants to make sure you know she didn’t just let a team of industry creatives build the range and then slap her name on it. No, RiRi was very hands-on through the whole process, and if you don’t believe that, then maybe you will believe this behind-the-scenes video footage that shows Rihanna getting really involved with the collection. We see the singer on a shoot for the campaign, directing the models and shuffling through piles of socks. Because that’s what people who really design stuff do, OK?
Even John Wilson, president of Stance vouches for the singer. “It’s been really awesome to see how committed she is to the project. She has been involved from day one picking out yarn, construction, color, print, pattern… so hands on.”
Okay, we get it. Rihanna designed the socks. Shop the fruits of her labor now over at Stance.