October is Breast Cancer Awareness month and Stella McCartney is looking to do her part once again with a range of intimates to raise money for the cause. McCartney has enlisted the talents of Cara Delevingne, who was tapped to pose for the collection’s accompanying campaign.
In the image, we see a serene-looking Delevingne in the lacy pink Alina Playing set, making a heart shape with her hand over her chest. Delevingne shared the image to Instagram this afternoon, noting that part of the proceeds from the collection will benefit the Linda McCartney Centre (named after McCartney’s mother who died from the disease) at the Royal Liverpool University Hospital and the National Breast Cancer Foundation in both the Australia and U.S.
Last year, Kate Moss took her turn as McCartney’s poster girl for the campaign and now Delevingne is following suit. The Alina Playing set has the option of a soft cup bra or a contour plunge bra to go with the briefs, with prices starting at $55 for the bottoms and $110 for the top. The lingerie is pricey, but it’s for a great cause.
You can shop the collection now on Stella McCartney’s website.