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General Pants Co. Launches Swim 2015 for the Ultimate Sunday Session in Bondi

Photo: General Pants Co.

Photo: General Pants Co.

General Pants Co. launched its second swimwear installment to over 250 of the fashion crowd at Bondi’s iconic Bucket List yesterday, September 13.

The Swim 2015 launch follows on from the retailers swimwear debut last year, complete with an inflatable waterslide, and what better way to maintain momentum than to invite fashion’s finest to the ultimate Sunday session?

Photo: General Pants Co.

Photo: General Pants Co.

With summer tunes from an all-female DJ line-up, kitsch tropical props, colourful cocktails and the best weather Sydney has seen in longer than we care to acknowledge, there really was no better way to bring in the warmer months.

Check out all the looks from the day in our gallery below, and slip yourself into General Pants Co’s new swimwear range, including designs from Ksubi, Insight, Stussy, NLP, Subtitled and more, from September 21.