To show his Spring 2016 collection, Tom Ford eschewed the fanfare and hubbub of a runway show and decided to shoot a video instead. The digital presentation, which features 32 looks, has a Soul Train feel to it. Models danced their way down the catwalk as they showcased Ford’s predictably glamorous offering, cheered on by a troupe of dapper runway regulars including Lucky Blue Smith.
The video had one very special guest star – Lady Gaga, who showed off the garments with sass and intensity, looking quite petite next to the leggy models Ford cast for the Nick Knight-directed spot. “Instead of having a traditional show this season, I decided to try something new,” Ford told WWD. “I wanted to think about how to present a collection in a cinematic way that was designed from its inception to be presented online.”
The video is currently live on the Tom Ford website.