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Your Lash Game Is About to Get Serious: Eyeko Launched a Mascara Bar at Saks


Image: Joane Amay

When it comes to mascara, there is no such thing as one size fits all. All of us are looking for something different. Some search for length-inducing formulas to give their short spikes a natural flutter, while there are those who want to attain a dramatic flair. Others may want to achieve a specific look, like a starburst effect, and need a rich, thickening ink with a specialized brush to eke out the little clusters.

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Whatever it is that you require, Eyeko, Alexa Chung’s favorite eye-focused cosmetics line, has it. To address your every lash need, the cult British beauty brand has opened up a bespoke mascara bar at Saks’ flagship store in New York City. With over 100 formula and brush combos available, you’re guaranteed to find your perfect match. During your consultation, an eyelash specialist will analyze your “fringe” and review your likes and dislikes, then she’ll prescribe a brush and formula tailor-made just for you.

Tried and Tested: 8 Best Smudge-Free and Waterproof Mascaras ]

For such a luxury service, the price can’t be beat. At $45, your customized mascara tube comes encased in an ebony-colored monogrammed box with a chic silver-toned lash comb. Afterward, be sure to peep the full assortment of liners and brow products available at the counter to round out your look.