The impressive line-up of labels includes Australia’s own Bec & Bridge, Kirrily Johnston X CS Edit, Oskar and Talulah, plus overseas designers like Zoe Karssen, J Brand and Paige Denim for 25-plus fashion-forward women.
Zanita steps behind the camera to style and shoot Talia’s looks for the campaign, with Glue Store’s head of marketing, Lauren Meiklejohn, believing that the eccentric jack of all trades was the perfect fit for the collection dubbed “Curated”.
“We’re a huge fan of her photography work and knew that Zanita would be able to capture the essence of this campaign perfectly,” Lauren said in a news release. “We were drawn to her ability to capture people, garments, and really speak to the audience we are targeting with this new retail concept.”
The first Curated concept stores will roll out on October 9 at Glue Store Bondi Junction and Melbourne Emporium, followed by Highpoint, Central Park, Chatswood, Doncaster and Miranda. The retailer’s online store will also offer a selection of the range.
Photos: Zanita Whittington/Glue Store