Joe Jonas’ new band DNCE debuted its first music video “Cake by the Ocean” this morning, directed by girlfriend Gigi Hadid, starring — you guessed it —cake by the ocean. While Hadid has appeared in videos such as Taylor Swift’s “Bad Blood,” this is her first time behind the camera. When asked if he enjoyed working with Hadid, Jonas told EW, “She’s always had a high creative eye so she came up with concept and we rolled with it. She was a good boss.”
The film is set on the beach with females dancing around in Guess swimwear while having a cake fight. Fat Jewish even makes an appearance in the video, having cake repeatedly thrown in his direction during the cake championship. Jonas told EW, “We were thinking of ideas and turned around and said, ‘Why not put a massive cake on the beach? It came together really quickly and were really excited about it because it’s just something that I think is wacky and fun.”
Jonas has been teasing the new song on social media for the past few weeks and so far so good. Fans seem to be all about it, including Hadid and Ciara, who were recently caught singing and dancing to the song on Instagram.
DNCE consists of vocalist Jonas, guitarist JinJoo Lee, bassist Cole Whittle and drummer Jack Lawless, who was previously part of the Jonas Brothers band. We have to admit that the video is entertaining. Perhaps a new career is in Hadid’s future?