Here’s your chance to dress in the skimpy basics from adidas Originals by Kanye West Yeezy Season 1. The collection, which originally hit the runway in February, launches today in stores and online at Barneys and adidas. It features thermal tees, sweatpants, crew neck sweaters and oversized outerwear with an “urban military theme.” “I don’t want the clothes to be the life,” Kanye said in a statement. “I want the clothes to help the life.” Though panned on social media as “luxury homeless garb,” the flesh-toned body stockings, in particular, have been everywhere from Kim Kardashian’s Instagram to the set of Empire.
The prices are significantly steeper than the basics you’re used to wearing. A bomber jacket is $3,250, camo print outerwear is $2,210, sweaters are $1,560 and those slouchy sweatshirts are $400. Kanye explains the high price point as a reflection of quality: the pieces are made at top factories in Italy using the finest, technical fabrics. Barneys is hoping that Kanye’s influence in music carries over to the Yeezy line and his followers are willing to pay the price. “Kanye West has had a profound influence on music, popular culture, and fashion—with his finger on the pulse of his followers,” said Barneys’ EVP Tom Kalenderian. “The relevance of the collection reflects that, which is why Barneys is the perfect home for adidas Originals by Kanye West YEEZY SEASON 1.”
One thing that’s sure to sell out is the footwear. Today’s launch includes the Yeezy 950 duck boots for men and women ($585). Both sneaker styles that hit stores beforehand (the Yeezy Boost 750 and Yeezy Boost 350, shown above on Kendall) sold out immediately. We’d expect nothing less from the Shoe of the Year Award winner.
Kanye has been pretty vocal about “unfair” criticism from fashion journalists, but the true test of a successful fashion line is how it performs with consumers. If Yeezy Season 1 sells out like blogs are predicting, Kanye may have the last laugh.