If anyone knows the best makeup artists, wardrobe consultants and hairstylists in the business, it’s Rihanna. She’s worked with everyone from Rob Zangardi and Mariel Haenn to Ursula Stephen. And let’s face it: she always looks impeccable. The pop star is channeling her years worth of experience with creatives into a new agency, according to The Hollywood Reporter.
The Los Angeles-based firm is called Fr8me and it’s a collaboration with managing partner Benoit Demouy. The agency will help book everything from ad campaigns to red-carpet appearances for talented artists. “Hair, makeup and styling play an important role in creativity,” she said. “I am very involved with that part of my process, so this agency was an organic thing for me to do.”
Rihanna’s Rolodex must read like a Who’s Who of Hollywood glam squads, so it’s no surprise the agency already boasts makeup artist Mylah Morales (Rihanna), stylist Jason Bolden (Taraji P. Henson) and hairstylist Patricia Morales (Fergie). “We are lucky enough to have some of the best artists at Fr8me but I also have a soft spot for finding new talent with extraordinary skills,” she added.
Along with Fr8me, Rihanna also started a photo agency, hilariously titled A Dog Ate My Homework. We love to see this enterprising mogul expand her reach. And it gives her a personal directory of hairstylists to choose from when she’s contemplating her next show-stopping look.
[via The Hollywood Reporter]